As association fine tune their purpose and develop tools and
practices to move closer to becoming high performance organizations, they
encounter the need to enhance knowledge management activities. Why the focus on
knowledge management? Organizations want to reduce risk and increase their
chances for success. This means improving their decision-making capacity. To
reduce risk in decision-making, decision makers require credible knowledge
specific to the decisions they need to make. This approach is called
knowledge-based decision-making. Survey are invaluable tool for
gathering information to help you make knowledgeable decision.
In the not-for-profit environment, whether or not to hold an event and where to
hold it often becomes politicized
rather than made on good business sense. Boards involved in location decisions
must understand the full financial impact of those decisions. For example, a
Board wanting to go to a location because they have never been there before or
have heard there is a great golf course at that location, must be aware of the
potential cost to the association, trade show exhibitors and members.
While it is not always possible to take politics out of decision-making, it is
important to understand the cost of decisions. Perhaps, a pre-conference survey
is the best way to know what event attendees want.
If designed correctly, surveys can help assure your event is a success by
enabling you to determine expectations, understand how participant
felt during the event, and measure the effectiveness of your speakers
long after the event is over. Surveyetc partnership gives you a
powerful tool to quickly gather, analyze information before and
after an event.
Event decision-making for events often relies on evaluations from members who
attended the previous event. It is important to consider:
Who fills out evaluation forms?
Are the evaluations from people who are dedicated and come out for the same
event each time?
Are respondents quickly filling in a form for the participation prize available
to only those who complete an evaluation?
What do those who don't fill out the form really think?
How can we determine the views of those who didn't fill out a form? Perhaps
spot checking and approaching those who don't leave an evaluation form would
gain some insight.
Having a careful designed evaluation form for your events is sound
practice. Not only should the event managers focus on getting
post conference feedback such as, "Yes, the food was good". Or, "you may find
the speaker had great content but was not dynamic" but they should also focus
on future meeting needs such "How likely are they to attend conference A,
if the fee was decreased to $xxx" or "Will an online registration system will
be useful". This allows your members to voice their opinions on areas
that need improvement or areas of success for your conferences. This can
directly increase your decision making and can significantly impact attendance
at your next conference.
Building and deploying a conference evaluation survey solution is simple
and fast but requires care in asking right questions. The Surveyetc team
will work with you to identify key elements of your customer interactions which
need to be analyzed, and develop a question set to measure your customers
perceptions of these key elements.
The entire process is web based, allowing easy and fast access for your
customers and quick response for your organization. Responses will be
automatically calculated and presented in an easy to read format in real
time, enabling you to prioritize and focus on those areas of your business
which need development.
Surveyetc is the ideal choice for your conference evaluation surveys.
Surveyetc software is comprehensive, and easy to use.
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